(Re)design of the logo of the Perzepolis travel agency from Zagreb is the story of the growth of the company. Founded in 2007 without too much ambition, by 2009 it become synonymous with travels to Iran. The year that we made the first redesign of the logo, we rejected the depressing gray color and set the Persian winged lion on a blue background. However, by 2012, Perzepolis expanded its portfolio with exotic travel around the world and this year was marked by relocation to a new office in downtown Zagreb. The new “global” logo is now less Persian and more abstract, the lion was replaced by a falcon and the blue color is more intense.